Given the well-publicized reliability of CRM software
nowadays, executives and entrepreneurs alike are
forgetting about one important aspect of Consumer
Relationship Management: the philosophy that drives
it, and the knowledge to execute it perfectly.
Australia’s ACT Today has proven itself to be one of
the premier providers of ACT! and sageCRM.com
services.
ACT Today’s highly touted and select few consultants
(hovering around 20) are top-notch CRM experts and
will definitely has the smarts to transfer concept to
reality in a contracted time span. Not only do they
provide support to their clients, they also have
training centers strategically placed in important
areas in Australia from Adelaide to Melbourne. If the
customer doesn’t live in Australia, ACT Today also
offers online training, which doesn’t lack in quality.
Services
CRM is a highly complex business philosophy, and
ACT-Today gives its clients the finest in every major
CRM category. For the Marketing departments of the
organization, ACT-Today provides Data Analysis and
Report Designing to find out the sweetest target
market and the correct amount of supply to be sold for
the latter and to impress peers and build partnerships
for future gains in the latter.
For newcomers to the ACT! software, ACT-Today can
convert existing databases to ACT!’s format, giving
the image of a company that truly values its
customer’s databases as much as theirs.
Also, rivaling open-source CRMs, the company offers
custom programming, featuring a corral of elite
"in-house" programmers that deftly designs programs
that integrate with ACT! and adhere to the company’s
needs and fixes on its weaknesses. It does this by
making tailor made add-ons to enhance the power of the
ACT! database that rivals open-source CRMs like
SugarCRM. This also gives a firm’s CRM strategy some
needed flexibility.
With the wonderful support from ACT-Today’s certified
ACT consultants and programmers, this gives clients
high business intelligence that keeps their company’s
ahead of the race.
Cost-effective
On paper, ACT-Today’s price ranges seem a lot for the
typical entrepreneur. But the CRM consultancy firm
does more than simply support the company and help it
grow. Implicitly, by investing on the said firm, the
client is investing on the future. CRMs benefits have
always outweighed its costs; and ACT-Today is the gold
standard for CRM consulting and training. With
CRM-savvy managers and employees, future costs are
also lessened because a good company would take up
everything that they learned from CRM consultancy
firms and try to cultivate their own. Productivity
must be compounded by innovation, and if a company
sticks to that rule, profits will rise in the end.
Future bonds with partnerships and relationships with
clients are priceless in the business world. Customer
Relationship Management helps attain that and with the
technological expertise and shrewdness of ACT-Today’s
consultants and programmers, they bring out the
company’s full potential for the correct utilization
of the CRM.
Conclusion
CRM is never fully realized without the latest in
technology and the elite specialists in tow. No
company that sells products can truly attain that by
themselves, so it needs a guide as much as a traveler
needs the north star. With ACT-Today being the top
ACT! consulting firm, every small enterprise looking
to be the next big thing can find its north star with
CRM and ACT-Today.
Read More......
Thursday, August 28, 2008
Wednesday, August 20, 2008
MS Outlook Based CRMs Bring Out The Best In SMEs
Almost every enterprise uses Microsoft’s operating
system to track and manage data in the company. And
thus, a lot of managers are familiar with MS Outlook
and its excellent e-mail management. However, it
doesn’t fulfill other essential features like a good
database engine. However, there are programs on the
web that utilize Outlook’s strengths and builds on its
weaknesses. Furthermore, they add CRM and Contact
Management solutions in the program, completely
beefing up the system. And these programs are
Outlook-based CRMs.
Benefits
The end result of embedding these CRM solutions in
Outlook creates a more powerful and versatile CRM
software. Not only are there added features (which are
standard to CRM apps) that contribute to more sales
and a sturdier database, the basic features of Outlook
are enhanced to give the company more convenience in
team-to-team communications. Sharing is one of those
features, where Outlook address books are passed along
networks without the assistance of MS Exchange Server.
Users can also share calendars so that there will be
no time-consuming conversations about finding a common
free time for meetings and whatnot. Lastly, tasks can
also be shared, bringing team members closer to each
other with a push of a button.
Given that the software is flexible, can it be also
hassle-free? The answer is yes. Synchronization
processes are now not required, the pains of external
database management are tempered and there will be
absolutely no problems whenever the user works
offline. Contacts, workflows and assignments are
available and can be utilized swiftly in an
Outlook-based CRM. This is because it works fully
within MS Outlook, storing your customer information
in the Outlook Contact, Task, Appointment and Journal
entries a typical entrepreneur uses every day.
Why Outlook based CRMs are ideal for SMEs
Amidst the hustle and bustle world of SMEs, being the
first to act is crucial for survival not only against
competitors but also the bigwigs who control the
general market. The recurring question is that can
Outlook-based CRMs rival open-source ones in terms of
quickness?
They can make a case for that. One is that the user
stays in one application; every other user needs to
shuffle through different email accounts and
specialized auditing programs to find the perfect
information for his/her client. In the end, the
absence of this obvious hassle is that there will be
more pleasurable user experience, consequently
triggering improved productivity. Second, training
costs will be dampened given the universal familiarity
of Microsoft’s program interfaces, which equates to
snipping hidden costs and help pile up savings for
future investments.
There is also an observation of transparency in the
program: the user can capture customer e-mails with
just a click. With this capability, you and your sales
professionals can cultivate transparency and associate
correspondence to the appropriate contact, account or
opportunity for essential sales activity tracking.
Conclusion
Versatility, familiarity and the little details make
Outlook-based CRMs like MX Contact and ProphetCRM a
good choice for small and medium enterprises. It
provides the magic of CRM philosophy, boosting up
sales, improves on a company’s marketing strategies
and builds brand and customer loyalty. Also, it gives
the plethora of the conveniences of embedded CRM
software: it operates on a peer to peer network and
stores massive amounts of information that is
necessary for a company’s jolt to the top. With these
said, Outlook-based CRMs truly bring out the best in
SMEs. Read More......
system to track and manage data in the company. And
thus, a lot of managers are familiar with MS Outlook
and its excellent e-mail management. However, it
doesn’t fulfill other essential features like a good
database engine. However, there are programs on the
web that utilize Outlook’s strengths and builds on its
weaknesses. Furthermore, they add CRM and Contact
Management solutions in the program, completely
beefing up the system. And these programs are
Outlook-based CRMs.
Benefits
The end result of embedding these CRM solutions in
Outlook creates a more powerful and versatile CRM
software. Not only are there added features (which are
standard to CRM apps) that contribute to more sales
and a sturdier database, the basic features of Outlook
are enhanced to give the company more convenience in
team-to-team communications. Sharing is one of those
features, where Outlook address books are passed along
networks without the assistance of MS Exchange Server.
Users can also share calendars so that there will be
no time-consuming conversations about finding a common
free time for meetings and whatnot. Lastly, tasks can
also be shared, bringing team members closer to each
other with a push of a button.
Given that the software is flexible, can it be also
hassle-free? The answer is yes. Synchronization
processes are now not required, the pains of external
database management are tempered and there will be
absolutely no problems whenever the user works
offline. Contacts, workflows and assignments are
available and can be utilized swiftly in an
Outlook-based CRM. This is because it works fully
within MS Outlook, storing your customer information
in the Outlook Contact, Task, Appointment and Journal
entries a typical entrepreneur uses every day.
Why Outlook based CRMs are ideal for SMEs
Amidst the hustle and bustle world of SMEs, being the
first to act is crucial for survival not only against
competitors but also the bigwigs who control the
general market. The recurring question is that can
Outlook-based CRMs rival open-source ones in terms of
quickness?
They can make a case for that. One is that the user
stays in one application; every other user needs to
shuffle through different email accounts and
specialized auditing programs to find the perfect
information for his/her client. In the end, the
absence of this obvious hassle is that there will be
more pleasurable user experience, consequently
triggering improved productivity. Second, training
costs will be dampened given the universal familiarity
of Microsoft’s program interfaces, which equates to
snipping hidden costs and help pile up savings for
future investments.
There is also an observation of transparency in the
program: the user can capture customer e-mails with
just a click. With this capability, you and your sales
professionals can cultivate transparency and associate
correspondence to the appropriate contact, account or
opportunity for essential sales activity tracking.
Conclusion
Versatility, familiarity and the little details make
Outlook-based CRMs like MX Contact and ProphetCRM a
good choice for small and medium enterprises. It
provides the magic of CRM philosophy, boosting up
sales, improves on a company’s marketing strategies
and builds brand and customer loyalty. Also, it gives
the plethora of the conveniences of embedded CRM
software: it operates on a peer to peer network and
stores massive amounts of information that is
necessary for a company’s jolt to the top. With these
said, Outlook-based CRMs truly bring out the best in
SMEs. Read More......
Friday, August 8, 2008
Jumpstart Your CRM Strategies With These Tips
For every executive, entrepreneur and those ubiquitous
managers, customer databases are priceless. They move
in ways that are primarily targeted on making their
current customers happy and bringing in new ones on a
regular basis.
If the number of clients climb to degrees that are
simply difficult to handle, a CRM application can aid
one on this. But what can this type of application do
to benefit managers? CRM stands for customer resource
management, a philosophy that every manager must build
into his/her company.
A basic characteristic of which is that it keeps
things organized in order to utilize efficiently
potential clients that are in queue. With this in
place, managers can, in increasing degrees, understand
their customers and build a lasting relationship with
them.
CRM software does this by helping the user collate
data, organize it and making it look as clean as
possible so as to help the manager find any flaws in
the sales process that hamper the firm’s profit goals.
How to maximize CRM First things first: a company must
understand that CRM is essential in improving customer
loyalty and adheres to the notion that a CRM
initiative is one of the most important and
influential action a firm will ensue.
If this is in place, one must make a commitment to
organizational development in order to follow the
principles CRM entails. In the future, different teams
in the organization will discover the wonderful
answers to the riddles CRM poses and also see that
these same answers also sheds light on where customer
touch points interact and which information (buying
patterns) is necessary or not.
Also, managers will also identify which business
practices work and which ones don’t. So to speak, an
organization must commit itself firstly to the CRM
philosophy and follow everything stipulated on its
invisible handbook in order to extract CRM’s
potential.
Second, the manager must know how to adjust their
operations and see valid connections within teams
depending on projects and workflows. This seems like a
total hassle, but it is the next and only step towards
building a solid corporate strategy that a company
must believe in.
CRM software helps this by creating a matrix of all
problems identified and solutions discussed. With
this, one can see and compare challenges across
different departments and identify potential changes
in the company’s strategies that will help solve these
issues.
With this done, the firm will be developing in the
long run a standardized sales process premised on
proven business practices which can integrate into
different departments like Marketing and Human
Resources.
Understand Trade-offs With a new philosophy and
business strategy in tow, basic principles in
economics will be clearer to the naked eye, guiding
the manager on how to maximize profits and pose an
excellent cost/efficiency ratio.
CRM solutions like SugarCRM help executives understand
these concepts, given that the whole application is
fully customizable, an Iron Man in disguise, with many
weapons and tricks potentially available in disguise.
With all these things set up, one can finally utilizes
the potential Customer Relationship Management offers
to the industry. One, it makes thing more organized.
Two, holes in the system will be found easily. Three,
opportunity costs and trade offs will be gleaned and
finally, costs shall be down and profit shall store
substantially, given that consumers truly enjoy the
firm’s product and it has an efficient Marketing
system that lures more clients. Read More......
managers, customer databases are priceless. They move
in ways that are primarily targeted on making their
current customers happy and bringing in new ones on a
regular basis.
If the number of clients climb to degrees that are
simply difficult to handle, a CRM application can aid
one on this. But what can this type of application do
to benefit managers? CRM stands for customer resource
management, a philosophy that every manager must build
into his/her company.
A basic characteristic of which is that it keeps
things organized in order to utilize efficiently
potential clients that are in queue. With this in
place, managers can, in increasing degrees, understand
their customers and build a lasting relationship with
them.
CRM software does this by helping the user collate
data, organize it and making it look as clean as
possible so as to help the manager find any flaws in
the sales process that hamper the firm’s profit goals.
How to maximize CRM First things first: a company must
understand that CRM is essential in improving customer
loyalty and adheres to the notion that a CRM
initiative is one of the most important and
influential action a firm will ensue.
If this is in place, one must make a commitment to
organizational development in order to follow the
principles CRM entails. In the future, different teams
in the organization will discover the wonderful
answers to the riddles CRM poses and also see that
these same answers also sheds light on where customer
touch points interact and which information (buying
patterns) is necessary or not.
Also, managers will also identify which business
practices work and which ones don’t. So to speak, an
organization must commit itself firstly to the CRM
philosophy and follow everything stipulated on its
invisible handbook in order to extract CRM’s
potential.
Second, the manager must know how to adjust their
operations and see valid connections within teams
depending on projects and workflows. This seems like a
total hassle, but it is the next and only step towards
building a solid corporate strategy that a company
must believe in.
CRM software helps this by creating a matrix of all
problems identified and solutions discussed. With
this, one can see and compare challenges across
different departments and identify potential changes
in the company’s strategies that will help solve these
issues.
With this done, the firm will be developing in the
long run a standardized sales process premised on
proven business practices which can integrate into
different departments like Marketing and Human
Resources.
Understand Trade-offs With a new philosophy and
business strategy in tow, basic principles in
economics will be clearer to the naked eye, guiding
the manager on how to maximize profits and pose an
excellent cost/efficiency ratio.
CRM solutions like SugarCRM help executives understand
these concepts, given that the whole application is
fully customizable, an Iron Man in disguise, with many
weapons and tricks potentially available in disguise.
With all these things set up, one can finally utilizes
the potential Customer Relationship Management offers
to the industry. One, it makes thing more organized.
Two, holes in the system will be found easily. Three,
opportunity costs and trade offs will be gleaned and
finally, costs shall be down and profit shall store
substantially, given that consumers truly enjoy the
firm’s product and it has an efficient Marketing
system that lures more clients. Read More......
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