CRM And What It Has Done For Consumers

Back in the day, frequent flyer miles, and loyalty
benefits were simply unheard of. CRM has brought these
things for the contemporary consumer, being that is a
customer-centric philosophy. Looking at its brief
history, one will see how CRM played a pivotal role in
making consumer’s shopping experience much more
enjoyable while keeping companies happy with
consistent profits.

Genesis In the pre-CRM era, entrepreneurs simply
relied on generic means to attract customers and gain
loyal followings. And corporations were self-centered
and dubious enough not to realize the importance of
having personalized consumer relationships. CRM first
emerged in the 1980’s where it was first termed as
database marketing.

This isn’t as intricate as the current Consumer
Relationship Management philosophy. It basically
comprises of a firm’s public relations department
merely interacting with their consumers in an almost
casual fashion. It was helpful in trivial ways, but it
simply wasn’t enough as databases went off as
unorganized and difficult to track and update.

Exodus Database marketing in the 90’s had no way to go
but up-it was destined to improve. Its journey towards
recognition as an integral part of business
intelligence flourished in this decade. Companies were
finally seeing the advantages of giving perks and
freebies to customers in exchange for valuable
consumer information on betting patterns. From this
day on, firms began to experiment what works and what
doesn’t in the emerging business philosophy that is
CRM.

Emergence Today, CRM has gained wide acceptance in the
business community, it has reached its full potential
and helps business attain theirs as well. Better
techniques are made and more efficient software was
created in the tech boom of the late 90’s, signaling
that CRM is here to stay.

Customization of software, shared workflows and easy
peer-to-peer discussions have improved the quality and
production of clients and those extra bonus points and
privilege cards for customers have helped companies
spot trends and take advantage of it.

Not only did efficiency and customer satisfaction
improve, the incessant problem of database flaws is
finally resolved with the advent of online
capabilities, where servers can store thousands of
megabytes worth of memory. CRM has been greatly
beneficial to companies, especially companies that are
similar in the mold of Procter & Gamble and Unilever,
where consumers and how they react about their
products are top priority. It also helps when it
directs customer acquisition and helps on trouble
shooting holes in business strategy.

CRM’s future Time and time again, in the course of
CRM’s history, it has shown and proved that it is
truly useful and effective given the success of
companies who offer CRM services like Oracle. As long
as business thrive and customers delight because of
CRM, then it is here to stay and will also continue to
develop and grow to greater heights.

By the way companies treat their customers, it is a
good assumption (and it is also a fact) that consumers
will lean towards CRM-guided corporations when it
comes to patronizing brands. CRM has made customer
service an everyday word in the business strategy and
may be the reason that the phrase "the customer is
always right" exists. Truly, the impact of Consumer
Relationship Management has been so great it has
shaken the foundations of business strategy and
intelligence. Read More......